<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>RippedRead</title>
	<atom:link href="http://odzapicks.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://odzapicks.wordpress.com</link>
	<description>Books, blogs, magazines about business, the web, media, innovation...with no fat!</description>
	<lastBuildDate>Tue, 06 Oct 2009 18:42:53 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='odzapicks.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/0eb99a705eaad61cc97587611788fdf5?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>RippedRead</title>
		<link>http://odzapicks.wordpress.com</link>
	</image>
			<item>
		<title>How to influence people and get money with which to do it</title>
		<link>http://odzapicks.wordpress.com/2009/10/06/grants-advice-on-partnering-for-anyone/</link>
		<comments>http://odzapicks.wordpress.com/2009/10/06/grants-advice-on-partnering-for-anyone/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:42:50 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/10/06/grants-advice-on-partnering-for-anyone/</guid>
		<description><![CDATA[Knight Foundation, which benefited from being formed at the peak of financial success of newspapers, is continuing to invest significantly in new business models to support journalism across the country. Live chat Oct. 8, deadline for next year&#8217;s grants Oct. 15. Get to it!Technorati Tags: new media, news, Knight News Challenge, partnership, entrepreneurship, startups

  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=76&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Knight Foundation, which benefited from being formed at the peak of financial success of newspapers, is continuing to invest significantly in new business models to support journalism across the country. Live chat Oct. 8, deadline for next year&#8217;s grants Oct. 15. Get to it!<br />Technorati Tags: <a class="performancingtags" href="http://technorati.com/tag/new%20media" rel="tag">new media</a>, <a class="performancingtags" href="http://technorati.com/tag/news" rel="tag">news</a>, <a class="performancingtags" href="http://technorati.com/tag/Knight%20News%20Challenge" rel="tag">Knight News Challenge</a>, <a class="performancingtags" href="http://technorati.com/tag/partnership" rel="tag">partnership</a>, <a class="performancingtags" href="http://technorati.com/tag/entrepreneurship" rel="tag">entrepreneurship</a>, <a class="performancingtags" href="http://technorati.com/tag/startups" rel="tag">startups</a></p>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" alt="" src="http://img.zemanta.com/pixy.gif?x-id=81f215cd-c5f5-8c20-b069-bfba317091ce" /></div>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/76/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/76/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/76/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/76/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/76/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/76/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/76/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/76/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/76/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/76/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=76&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/10/06/grants-advice-on-partnering-for-anyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>

		<media:content url="http://img.zemanta.com/pixy.gif?x-id=81f215cd-c5f5-8c20-b069-bfba317091ce" medium="image" />
	</item>
		<item>
		<title>How to measure your social media progress</title>
		<link>http://odzapicks.wordpress.com/2009/08/13/how-to-measure-your-social-media-progress/</link>
		<comments>http://odzapicks.wordpress.com/2009/08/13/how-to-measure-your-social-media-progress/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 19:36:49 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/08/13/how-to-measure-your-social-media-progress/</guid>
		<description><![CDATA[Emily Riley at Forrester salutes Razorfish and TNS Cymfony for illustrating how to do some simple arithmetic to calculate a &#8220;Social Influence Measurement&#8221; or SIM score. It&#8217;s not too dissimilar from Net Promoter Score from satmetrix.com (ratio of customers who say they would recommend you to others), but has a little more depth. You do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=74&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Emily Riley at Forrester salutes Razorfish and TNS Cymfony for illustrating how to do some simple arithmetic to calculate a &#8220;Social Influence Measurement&#8221; or SIM score. It&#8217;s not too dissimilar from Net Promoter Score from satmetrix.com (ratio of customers who say they would recommend you to others), but has a little more depth. You do need a &#8220;listening platform&#8221; from which to get the data: <span id="comment-6a00d8341c50bf53ef0115715bdceb970c-content"> TNS, Visible Technologies, Radian6 (lifted from a cautionary comment by Thom Kennon).&nbsp; <br /></span></p>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" alt="" src="http://img.zemanta.com/pixy.gif?x-id=bcf72bc7-16ae-888b-bf8c-82e5271ba9da" /></div>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/74/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/74/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/74/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/74/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/74/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/74/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/74/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/74/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/74/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/74/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=74&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/08/13/how-to-measure-your-social-media-progress/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>

		<media:content url="http://img.zemanta.com/pixy.gif?x-id=bcf72bc7-16ae-888b-bf8c-82e5271ba9da" medium="image" />
	</item>
		<item>
		<title>Simple challenge to global warming skeptics</title>
		<link>http://odzapicks.wordpress.com/2009/07/20/simple-challenge-to-global-warming-skeptics/</link>
		<comments>http://odzapicks.wordpress.com/2009/07/20/simple-challenge-to-global-warming-skeptics/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 14:33:23 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/07/20/simple-challenge-to-global-warming-skeptics/</guid>
		<description><![CDATA[Nate Silver is the former baseball stats analyst turned poll analyst whose straightforward explanations of statistics (and the liars who try to twist them) on fivethirtyeight.com have become the standard for explanatory journalism of the kind seldom appreciated by, say, newspapers. Not sure I want to recommend making a business line out of these bets, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=73&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Nate Silver is the former baseball stats analyst turned poll analyst whose straightforward explanations of statistics (and the liars who try to twist them) on <a target="_blank" href="http://www.fivethirtyeight.com/">fivethirtyeight.com</a> have become the standard for explanatory journalism of the kind seldom appreciated by, say, newspapers. Not sure I want to recommend making a business line out of these bets, but it will be fun to watch!</p>
<p></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/73/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=73&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/07/20/simple-challenge-to-global-warming-skeptics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
		<item>
		<title>Gdgt is gorgeous!</title>
		<link>http://odzapicks.wordpress.com/2009/07/02/gdgt-is-gorgeous/</link>
		<comments>http://odzapicks.wordpress.com/2009/07/02/gdgt-is-gorgeous/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:02:55 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/07/02/gdgt-is-gorgeous/</guid>
		<description><![CDATA[The social network for gadget-owners, supposedly for the 95% of the relationship that follows that 5% of lust. Great graphics, blessedly non-techie simple language in the site navigation and messages &#8212; but it seems to overlap some with getsatisfaction.com (for product complaints), at least on day two. 
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=71&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The social network for gadget-owners, supposedly for the 95% of the relationship that follows that 5% of lust. Great graphics, blessedly non-techie simple language in the site navigation and messages &#8212; but it seems to overlap some with getsatisfaction.com (for product complaints), at least on day two. </p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/71/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/71/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/71/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/71/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/71/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/71/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/71/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/71/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/71/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/71/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=71&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/07/02/gdgt-is-gorgeous/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
		<item>
		<title>Deep dives in the deep web</title>
		<link>http://odzapicks.wordpress.com/2009/06/27/deep-dives-in-the-deep-web/</link>
		<comments>http://odzapicks.wordpress.com/2009/06/27/deep-dives-in-the-deep-web/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 22:43:32 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/06/27/deep-dives-in-the-deep-web/</guid>
		<description><![CDATA[A Santa Fe company that&#8217;s made a nice living building custom search tools for the databases generally inaccessible to Google for such clients as Intel, has recently unveiled a set of specialized search sites that are open to the public: scienceresearch.com, mednar.com (medical) and for business research, biznar.com.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=69&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>A Santa Fe company that&#8217;s made a nice living building custom search tools for the databases generally inaccessible to Google for such clients as Intel, has recently unveiled a set of specialized search sites that are open to the public: scienceresearch.com, mednar.com (medical) and for business research, <a target="_blank" href="http://biznar.com/biznar/search.html">biznar.com</a>.</p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/69/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/69/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/69/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/69/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/69/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/69/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/69/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/69/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/69/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/69/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=69&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/06/27/deep-dives-in-the-deep-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
		<item>
		<title>Intro to Social Marketing for B2B</title>
		<link>http://odzapicks.wordpress.com/2009/06/24/intro-to-social-marketing-for-b2b/</link>
		<comments>http://odzapicks.wordpress.com/2009/06/24/intro-to-social-marketing-for-b2b/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:15:16 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/06/24/intro-to-social-marketing-for-b2b/</guid>
		<description><![CDATA[A good intro to uses of Twitter, Facebook, blogs, etc. from the point of view of a smaller business that sells to other businesses.

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=67&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>A good intro to uses of Twitter, Facebook, blogs, etc. from the point of view of a smaller business that sells to other businesses.</p>
<p></p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/67/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/67/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/67/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/67/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/67/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/67/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/67/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/67/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/67/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/67/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=67&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/06/24/intro-to-social-marketing-for-b2b/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
		<item>
		<title>Personality-based advertising coming soon to a site near you</title>
		<link>http://odzapicks.wordpress.com/2009/06/03/personality-based-advertising-coming-soon-to-a-site-near-you/</link>
		<comments>http://odzapicks.wordpress.com/2009/06/03/personality-based-advertising-coming-soon-to-a-site-near-you/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 21:21:14 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/06/03/personality-based-advertising-coming-soon-to-a-site-near-you/</guid>
		<description><![CDATA[It&#8217;s not enough that they (okay, we, since I&#8217;m in the biz) are tracking where you go and what you do, but not they/we want to understand your motivation. Harvard Business Review has a nice intro by venture investor Anthony Tjan of Cue Ball: http://tr.im/nkGe
One tip: &#8220;&#8230;a technique we used at Thomson Reuters
called the three-minute [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=65&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>It&#8217;s not enough that they (okay, we, since I&#8217;m in the biz) are tracking where you go and what you do, but not they/we want to understand your motivation. Harvard Business Review has a nice intro by venture investor Anthony Tjan of Cue Ball: http://tr.im/nkGe</p>
<p>One tip: &#8220;&#8230;a technique we used at Thomson Reuters<br />
called the three-minute rule; we observed what users were doing three<br />
minutes before and three minutes after each interaction with the<br />
product.&#8221;</p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/65/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/65/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/65/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/65/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/65/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/65/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/65/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/65/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/65/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/65/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=65&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/06/03/personality-based-advertising-coming-soon-to-a-site-near-you/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
		<item>
		<title>If you measure it, will it grow?</title>
		<link>http://odzapicks.wordpress.com/2009/05/06/if-you-measure-it-will-it-grow/</link>
		<comments>http://odzapicks.wordpress.com/2009/05/06/if-you-measure-it-will-it-grow/#comments</comments>
		<pubDate>Wed, 06 May 2009 21:13:39 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/2009/05/06/if-you-measure-it-will-it-grow/</guid>
		<description><![CDATA[IAB Doc Seeks to Nail Down Social Media&#8217;s ROI &#8211; MarketingVOX


       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=63&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://www.marketingvox.com/iab-doc-seeks-to-nail-down-social-medias-roi-044001/?utm_campaign=newsletter&amp;utm_source=mv&amp;utm_medium=textlink">IAB Doc Seeks to Nail Down Social Media&#8217;s ROI &#8211; MarketingVOX</a><br />
<blockquote></blockquote>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=f9fe0740-4b8d-84a4-b3da-cdf847f4a641" /></div>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/63/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/63/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/63/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/63/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/63/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/63/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/63/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/63/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/63/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/63/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=63&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2009/05/06/if-you-measure-it-will-it-grow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>

		<media:content url="http://img.zemanta.com/pixy.gif?x-id=f9fe0740-4b8d-84a4-b3da-cdf847f4a641" medium="image" />
	</item>
		<item>
		<title>We are what we read</title>
		<link>http://odzapicks.wordpress.com/2008/10/13/we-are-what-we-read/</link>
		<comments>http://odzapicks.wordpress.com/2008/10/13/we-are-what-we-read/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 19:20:24 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[books]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Zogby]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/?p=61</guid>
		<description><![CDATA[Which would suggest that we are liable to pretty wide swings, depending on how much we read: I&#8217;ve just finished The Palace Council by Stephen Carter, which overlays a plot to control the country over the lives of the black middle-upper class from the fifties through the seventies; The Broker by John Grisham, really about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=61&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Which would suggest that we are liable to pretty wide swings, depending on how much we read: I&#8217;ve just finished The Palace Council by Stephen Carter, which overlays a plot to control the country over the lives of the black middle-upper class from the fifties through the seventies; The Broker by John Grisham, really about how wonderful the city of Bologna is; The Way We&#8217;ll Be, by John Zogby, pollster extraordinaire (and current business partner), who lays out the remarkable changes in the 18-29 generation. So who am I? Well, luckily, the reading is cumulative, so take a rolling average: I&#8217;m a white liberal interested in cultures and milieus other than my own&#8230;What do you think?</p>
  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/61/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/61/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/61/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/61/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/61/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/61/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/61/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/61/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/61/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/61/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=61&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2008/10/13/we-are-what-we-read/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
		<item>
		<title>Advice for any business not satisfied with their web efforts</title>
		<link>http://odzapicks.wordpress.com/2008/07/21/advice-for-any-business-not-satisfied-with-their-web-efforts/</link>
		<comments>http://odzapicks.wordpress.com/2008/07/21/advice-for-any-business-not-satisfied-with-their-web-efforts/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 13:14:08 +0000</pubDate>
		<dc:creator>modza</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[web models]]></category>

		<guid isPermaLink="false">http://odzapicks.wordpress.com/?p=59</guid>
		<description><![CDATA[From Jay Small. Newspapers are all asking the wrong question: they&#8217;re asking what other newspaper is doing the right things. Better, in fact, the only smart thing to do, is ask what other businesses are doing the right things: smallinitiatives.com.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=59&subd=odzapicks&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>From Jay Small. Newspapers are all asking the wrong question: they&#8217;re asking what other newspaper is doing the right things. Better, in fact, the only smart thing to do, is ask what other businesses are doing the right things: <a title="Innovation" href="http://smallinitiatives.com/blog/jay-small/2008/07/10/innovation-a-game-the-whole-family-can-and-should-play" target="_blank">smallinitiatives.com</a>.</p>
<img alt="" border="0" src="http://feeds.wordpress.com/1.0/categories/odzapicks.wordpress.com/59/" /> <img alt="" border="0" src="http://feeds.wordpress.com/1.0/tags/odzapicks.wordpress.com/59/" /> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/odzapicks.wordpress.com/59/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/odzapicks.wordpress.com/59/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/odzapicks.wordpress.com/59/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/odzapicks.wordpress.com/59/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/odzapicks.wordpress.com/59/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/odzapicks.wordpress.com/59/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/odzapicks.wordpress.com/59/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/odzapicks.wordpress.com/59/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/odzapicks.wordpress.com/59/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/odzapicks.wordpress.com/59/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=odzapicks.wordpress.com&blog=1309359&post=59&subd=odzapicks&ref=&feed=1" /></div>]]></content:encoded>
			<wfw:commentRss>http://odzapicks.wordpress.com/2008/07/21/advice-for-any-business-not-satisfied-with-their-web-efforts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b1bf16f60aae95d2806aa99b867ac956?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">modza</media:title>
		</media:content>
	</item>
	</channel>
</rss>