* Ambient Findability, by Peter Morville
* Bang! by Linda Thaler
* Blown to Bits by Philip Evans and Thomas Wurster
* Convergence Culture by Henry Jenkins
* Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love by Paul Allen Smethers, Alastair France
* Four Days with Dr. Deming by Willam Latzko and David Saunders
* Head First PMP by Jennifer Greene & Andrew Stellman
* Joel on Software, by Joel Spolsky
* Revolutionizing Product Development by Steven Wheelwright and Kim Clark
* Small Pieces, Loosely Joined, by David Weinberger
* Strategy is Destiny by Robert Burgelmann
* The Best Software Writing I, edited by Joel Spolsky
* The Blue Ocean Strategy by Chan Kim and Renee Mauborgne
* The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
* The Design of Everyday Things, Turn Signals are the Facial Expressions of Automobiles, Emotional Design, etc. by Donald Norman
* The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (2nd Edition), by Alan Cooper
* The Innovator’s Dilemma, The Innovator’s Solution, and Seeing What’s Next by Clayton Christensen, et al.
* The Long Tail by Chris Anderson
* The Mythical Man-Month, 20th Anniv. edition, by Frederick Brooks
* The Myths of Innovation, by Scott Berkun
* Persuasive Technology by B.J. Fogg
* The Social Life of Information by John Seely Brown and Paul Duguid
* Visualizing Quantitative Information, Envisioning Information and Visual Explanations by Edward Tufte
* Why We Buy: The Science of Shopping by Paco Underhill
* Winning through Innovation by Michael Tushman and Charles O’Reilly III
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